Industry · multichannel
SEO anchored growth for an industrial manufacturer
We rebuilt the site's foundations and catalogue, then extended the work through ads and social channels.
The task
Increase awareness, search visibility, and enquiries for lighting poles and hot-dip galvanising.
The challenge
The catalogue needed restructuring, product information was thin, and quality media content was scarce.
What we did
- 01
Audited the site, mapped demand, and briefed the developer.
- 02
Restructured the catalogue and planned page copy, editorial content, and links.
- 03
Used Yandex Direct and Google Ads to broaden geographic reach.
- 04
Built social channels with professional photo and video content.
The result
The brand's visibility, geographic reach, and customer base expanded.
4,193 → 10,490monthly search visits
+150.2%search traffic growth
8.9mTikTok video views
17.3mYouTube views
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