Education · design and 3D
Editorial content brought audiences to design courses
We found topics where a specialist school could compete with major education platforms through useful articles.
The task
Improve search rankings for design and 3D courses and grow course sign-ups.
The challenge
A small course catalogue and on-site display issues made competition with large platforms difficult.
What we did
- 01
Fixed article display issues and outdated course navigation.
- 02
Audited the site and mapped commercial and informational demand.
- 03
Optimised course pages and strengthened the backlink profile.
- 04
Published regular articles with paths to webinars and courses.
The result
Search visits grew fourfold from January 2021, and articles began generating course and webinar registrations.
4×search visit growth
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