A new site, section, or product line is being launched.
Research and validationIntent-led groupingA buildable site structure
When it helps
Several pages compete for the same search intent.
Content is published without a shared topic map or priorities.
What is included
Queries from multiple sources and competitor research
Relevance checks and search-intent review
Topic grouping and duplicate-intent detection
A map of sections, landing pages, and editorial topics
How we work
Understand the product, audience, and target markets.
Gather demand and use tools, including AI, to process data.
Have a specialist review terms and grouping decisions.
Map groups to pages and agree the architecture.
What you receive
You receive a reviewed keyword set and page map showing what to create, merge, or improve and which topics matter first.
Pricing
Minimum project$400includes 2,500 reviewed keywords
Larger scopefrom $0.25per keyword
We agree how keywords are counted and what is delivered before work begins. Larger projects can be split into stages.
Discuss your projectSee the work
70,000Built a content system on 1.2m queries
We built a semantic map, editorial workflow, and team for a large parenting publisher.
Read the caseQuestions and answers
What counts as a reviewed keyword?
A phrase collected and checked for relevance, then assigned to a group or deliberately excluded. Counting rules are stated in the quote.
Is clustering fully automated?
No. Tools and AI assist the workflow; a specialist validates the final groups and page structure.
Can you work section by section?
Yes. We can prioritise the most valuable areas and deliver in stages.