Edutainment · content marketing
Free content became an entry point to a paid product
Articles offering a free quest brought in search visitors and introduced them to paid scenarios.
The task
Reach people searching for ready-made quests and connect that demand to the paid product.
The challenge
Informational visits needed a clear path from useful free content to purchase.
What we did
- 01
Mapped search demand and refreshed the editorial plan monthly.
- 02
Published articles for informational queries.
- 03
Offered a free quest version within each article, followed by the full paid scenario.
The result
Regular organic traffic grew fourfold, and more than eightfold during the holiday season.
10,000 → 40,000monthly search visits
83,000search visits in the holiday peak
Next case
Read caseSEO anchored growth for an industrial manufacturer
UMEKON
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