Built a content system on 1.2m queries

We built a semantic map, editorial workflow, and team for a large parenting publisher.

The task

Grow daily organic visitors from 5,000 to 30,000.

The topic required manual clustering at scale, consistent article quality, and continuous publishing.

01
Audited the technical foundation before scaling.
02
Collected 1.2m queries and manually formed 7,200 topic groups.
03
Built an editorial team with clear standards for writers, editors, and content managers.
04
Scaled to 200 articles a month and developed the backlink profile.

The initial target of 30,000 daily visitors was exceeded more than twofold, with a sustained level of 70,000.

70,000daily visitors, sustained

75,000daily visitors, peak

4,000published articles

7,200topic groups

Next case

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