Engineering · expert content
Expert articles expanded search coverage
An editorial section extended the engineering firm's commercial site into building inspection and design topics.
The task
Improve topical relevance through expert editorial content.
The challenge
Commercial pages alone could not cover the full range of complex engineering queries.
What we did
- 01
Collected informational queries and grouped them by intent.
- 02
Built an editorial plan for the articles section.
- 03
Produced and published expert articles on a regular basis.
The result
The articles section became an extension of the commercial structure and another entry point from search.
Next case
Read caseFrom zero to 3,000 monthly search visitors
Dermatologiya.pro
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