Fintech · content
Restored growth to a major bank blog
Technical fixes, archive updates, and a steady publishing rhythm made search a growth channel again.
The task
Restore organic growth and improve the performance of existing content.
The challenge
Traffic, especially from Google, was falling. Load speed, server response, indexation issues, and outdated articles limited the content's potential.
What we did
- 01
Audited the platform and prioritised fixes for developers.
- 02
Mapped demand against the archive and selected articles to refresh.
- 03
Started a monthly cycle of 10 new articles and 5 updates.
- 04
Focused content on priority topic clusters.
The result
Monthly search visits grew 73.91%, while Google traffic grew 101%. Search generated 2.73m visits over the period.
Built an SEO foundation for two new sites
PSB Hosting + PSB Proxy
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