Manufacturing · B2B
Turned a neglected blog into a B2B acquisition channel
We combined catalogue optimisation with useful content for urban improvement buyers.
Since July 2021See results
The task
Increase organic traffic and enquiries for urban furniture manufacturing.
The challenge
Catalogue sections and product pages lacked depth, while the blog was underused.
What we did
- 01
Mapped demand and found location-independent editorial topics.
- 02
Revived the blog with a steady stream of useful articles.
- 03
Optimised categories and product pages, adding useful content blocks.
- 04
Connected SEO with paid search, social channels, and AI-answer visibility.
The result
Organic growth was accompanied by a significant rise in B2B enquiries.
400 → 12,000monthly search visits
30×search traffic growth
Next case
Read caseBuilt a content system on 1.2m queries
Mama66.ru
Have a similar challenge?
Let's look at your site and find a sensible place to start.